Not only does this project mean a great deal to me because it is for my favorite ice cream company, but this was also my very first piece in After Effects and as a motion designer. From the start, I really fell in love with branding and creating moments and ID's that showcase a brand and who they are. I really wanted to push myself and grow as an individual seeing this was my very first project in my very first motion media class. Overall, this project really was a jump start into my love for motion design and branding. And most of all, I am so glad I got to showcase my love for ice cream.